We pioneered a vision of Brewing a Better World as a way to build a better business. To drive the continuous revitalisation of the company, we’ve initiated EverGreen, a new global business strategy that focuses on growth that is guided by a deeper commitment to the environment, our consumers and our communities. We’ve embarked on a new journey, and at the heart of this journey is our pivot into environmental and social sustainability.
Spearheading our sustainability efforts is a renewed focus on green initiatives in renewable energy, carbon neutrality and contribution to a circular economy in Singapore. As a responsible brewer, we champion social sustainability and believe in giving back and growing with the communities that we operate in. We are committed to the message of responsible consumption and moderation among beer lovers.
Being evergreen is also about reimagining how our business impacts our view of a greener future – from sustainable sourcing, producing, marketing and selling our products all the way to how our beer is consumed.
To stay at the forefront of Singapore’s drive to lead the green economy, we focus on six key areas:
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Climate change is one of the greatest threats to our society. Our carbon reduction strategy aims to significantly and systematically reduce emissions across our businesses; from investing in renewable energy to brew our beer, to increasing energy efficiencies.
Harnessing renewable energy
We are among the top 5 solar-powered breweries in the world, generating 1,940MWh of electricity a year through 8,038 solar panels on the roof of our brewery. This reduces our carbon footprint by 20 per cent at 1,500 tonnes – making every pint of Tiger Beer consumed in Singapore brewed by the sun.
Increasing energy efficiency
Most of our beers and ciders are consumed cold from fridges (bottles or cans) or from draught equipment (for beer in kegs). We provide our trade partners and suppliers with energy-efficient green fridges to halve the carbon emissions generated by refrigeration.
Water scarcity is a key issue for water-stressed Singapore and we’re always innovating to achieve greater water efficiency in our brewing process. Our water conservation strategy is built on two principles: water efficiency (using as little water as possible) and water circularity (treating and reusing water).
Pioneering water circularity
We are one of the first breweries in Asia to install a Water Reuse Treatment Plant. The joint development project with the Public Utilities Board and National University of Singapore reduces the brewery’s annual water intake by 10%, which is equivalent to the annual water consumption of 3,160 four-bedroom flats.
Promoting water stewardship
The Rainwater Harvesting System in our brewery collects 15,000m3 of rainwater annually, equivalent to the annual water consumption of 800 four-bedroom flats. The rainwater goes through a filtration process to remove sediments and the filtered water is used for gardening and cooling of our towers.
Our business drives a positive force for change and contributes to Singapore’s blueprint to become a zero-waste nation. As a pioneer in driving the circular economy model, we walk the talk by being a zero-waste brewery that sends less than 1 percent of waste to the landfill annually.
Reducing, reusing, recycling
We invested in a reverse logistic system to collect our used glass bottles and beer kegs from the marketplace to be cleaned and reused. The result is significant – more than 27 million of glass bottles, or approximately 88% of our used glass bottles are being reused and recycled in a year. Even our beer crates are fully reusable and we recycle them when they reach the end of life.
Implementing sustainable packaging strategy
We use easily recyclable materials such as cans, glasses and paper in the packaging of our beers for home consumption, and do our part as a signatory of the Singapore Packaging Agreement through efforts like optimising the design of our aluminum cans. This simple yet effective measure eliminated 25,000 kilogrammes of packaging waste and lowered the volume of emissions created through transportation of goods.
Repurposing spent grains
We are committed to sending zero waste to landfill by reusing and recycling the nutritious by-products of our brewing process. We work with farmhouses in Singapore and Malaysia to repurpose our brewer spent grains into livestock feed, which diverts 20,000 tonnes of waste from the landfills annually. We also work with eco-innovators to explore other options to repurpose our brewer spent grains and upcycle them to construct decorative designs for our bar at Tiger Street Lab and produce brand premiums
Beer is a natural fermented drink that, when enjoyed in moderation, can be part of a balanced lifestyle. As a responsible brewer, the sustained well-being of our consumers is paramount to the sustained well-being of our business.
Advocating responsible consumption
We are committed to championing moderation and using the power of our brand to make responsible consumption cool. We also advocate for transparency so that consumers can make an informed choice. That’s why we provide ingredient and nutritional information on our packaging that goes beyond the industry standard.
Promoting responsible choice
To empower our consumers with choice and options for living a balanced lifestyle, we set our business on a path of innovation and became a pioneer in the industry to develop and introduce a growing number of low and zero-alcohol beers such as Heineken® 0.0 and Tiger Radler.
Workplace safety is a foremost consideration in everything we do. We believe every single person who works with us should benefit from a safe working environment to return home safely at the end of each day. ‘Safety-first’ is our number one company behaviour and our target is zero fatalities.
Upholding safety standards and regulations
We adhere strictly to the 12 HEINEKEN Life Saving Rules that set out clear and simple do’s and don’ts for high-risk activities. We assess our safety performance against these goals and invest in projects to close any gaps.
Accelerating safety improvements through digital innovations
We leverage the advancement in smart technology to build a safe and conducive working environment for our workers. In recent years, we adopted virtual reality safety training to enhance operational readiness, employed drones to inspect high-risk confined spaces, and implemented augmented reality procedures to heighten safety.
Helping communities prosper is good for the society, and good for us and our business. Being the largest brewery in Singapore, we have an opportunity – and a responsibility – to use our business as a positive force for change. We are committed to making a positive contribution to the communities where we source, live, work and sell our products.
As a large buyer of crops, we support the development of sustainable agricultural supply chains to improve farming practices and enable farmers to adopt better environmental and social standards. We built a transparent and traceable supply chain that upholds high standards of business conduct and respects human rights and the environment.
Investing in the community
We support social and economic well-being by investing in community initiatives. The Asia Pacific Breweries (APB) Foundation was instituted in 1994 as the philanthropic arm to help people and social organisations improve talents, enhance educational and research endeavours as well as better living conditions.
13th time winner of Singapore Packaging Agreement Awards
Singapore Environmental Achievement Awards 2019
Sustainable Business Awards 2015
As a brewery, we aim to be free of plastic packaging by 2025, beginning with the use of reusable drinkware at events. Our end goal? To be the leading zero-waste brewery and achieving 100% circularity as the most sustainable business in Singapore.