APBS will evolve its supply model to serve consumers with greater agility and choice, while Tiger® Beer’s global brand leadership remains anchored in Singapore.
Singapore, 24 March 2026 — HEINEKEN today announced, under its EverGreen 2030 strategy, plans to maintain and deepen its presence in Singapore through regional roles in logistics, innovation, commercial operations and GenAI-enabled capabilities.
Asia Pacific Breweries Singapore (APBS), HEINEKEN’s wholly owned subsidiary, will progressively evolve to an import-based supply model over the next two years, supporting a more agile and regionally integrated supply network while maintaining choice for consumers.
Imported beers are already a significant part of the Singapore market, accounting for around half of beer consumed. Malaysia, Vietnam and China are among the top source markets. Operational changes in Singapore will be implemented progressively.
In line with this transition, large-scale brewing operations at the Tuas brewery will be phased down progressively by the end of 2027. Production will be reallocated to established regional breweries in Malaysia and Vietnam to support a more agile regional supply approach. Over time, the Tuas site will be redeveloped to support regional logistics and innovation activities, including a pilot brewery.
Kenneth Choo, Managing Director, HEINEKEN Asia Pacific, said: “For generations, our Tuas brewery has contributed to Singapore’s brewing heritage, and we recognise the colleagues who have built that legacy. As we position the business for the next decade, we will further build Singapore-based capabilities in GenAI, brand leadership and innovation, alongside stronger regional commercial and logistics support. We recognise this is a difficult transition, and we are committed to supporting impacted colleagues with fairness, dignity and respect. Singapore will remain the home of Tiger Beer, and we will continue to invest in its future.”
Tiger Beer: Born in Singapore, chosen worldwide
Since its founding in Singapore in 1932, Tiger Beer has become one of Asia’s most iconic global brands and the number one international premium beer in Southeast Asia. Over the past 15 years, Tiger’s volume has more than doubled – over 95 per cent of its sales now occur outside Singapore – as its international footprint expanded to more than 60 markets worldwide. Tiger’s rise on the global stage has been further accelerated as official partners of Manchester United® and Tottenham Hotspur®, bringing the brand to millions of fans around the world. As Tiger continues to define and inspire the category worldwide, its leadership remains anchored in Singapore, where the brand’s direction, creativity, and innovation are shaped.
Singapore’s regional roles in logistics, innovation and AI-enabled ways of working
As part of the business model change, HEINEKEN will:
- Build regional logistics as well as customer and consumer functions in Singapore to support key import markets, such as commercial and innovation support, demand planning, packaging adaptation, and export-market services.
- Redevelop the Tuas site to support regional logistics and innovation activities, including a pilot brewery.
- Reinforce Tiger Beer’s global brand leadership and stewardship from Singapore.
- Build on HEINEKEN’s first and only global GenAI Lab in Singapore to support productivity and decision-making across the world.
Supporting employees through the transition
Approximately 130 roles are expected to be impacted over the next two years. Operational changes, including the phase-down of large-scale brewing at Tuas, will be implemented in phases through end-2027.
APBS has informed the relevant government agencies and is working with the Food and Drink Allied Workers Union (FDAWU), a National Trades Union Congress (NTUC) affiliated union, to provide support to affected employees, including:
- Severance support aligned with tenure
- Outplacement support to help with job search and career transitions
- Reskilling and upskilling with NTUC’s e2i (Employment and Employability Institute)
- Counselling and wellbeing resources
FDAWU General Secretary Sankaradass Chami said: “FDAWU recognises that the shift in its business model is a difficult decision as it affects its employees. We appreciate that APBS engaged the union in advance and worked together with us to work through our support for affected employees. Through close union-management engagement, we have worked to ensure that affected employees are treated fairly with negotiated severance packages and are supported responsibly, including access to the necessary employment and career support as they move forward.”
Long term commitment to Singapore
These changes reinforce HEINEKEN’s long-term commitment to Singapore and its intention to maintain and deepen its presence here as a strategic base for the region. As part of the company’s EverGreen 2030 strategy to deliver growth and long-term value, HEINEKEN will continue building Singapore-based capabilities over time. Tiger Beer, founded and led from Singapore, will also continue to be built and shaped here as it grows its presence worldwide.