GUINNESS invited friends from all over Singapore to celebrate great food and music at the much-anticipated St. Patrick’s Festival. From 1st to 20th March, fans were treated to an exciting line up of activities and GUINNESS Draught promotions islandwide. In order to liven up the mood, rock music performances were staged with an array of drink and food specials.
To end the festivities on a high, GUINNESS supported the St. Patrick’s Street Festival which took place at Boat Quay. The festival kicked off on 19th March and came to a close with the iconic St. Patrick’s Day Parade on 20th March.
Fans were called on to be a part of the #GuinnessTache movement. The movement celebrated the gathering of friends over the iconic symbol of fun – the Guinness Moustache. Fans simply had to share their most creative GUINNESS moustaches using the hashtag #GuinnessTache and #GuinnessSG and tag them on social media.