Tiger Beer is a long-standing part of the Chinese New Year celebrations and festivities in Singapore. In 2014, Tiger Beer welcomed the Year of the Horse with a contemporary twist!
For the first time, Tiger Beer made a dramatic start to the year with a style that changed the way we looked at a festival rooted in traditional customs. To breathe life and inject a contemporary twist in the festivities, Tiger Beer collaborated with award-winning artist Victo Ngai and yielded attractive visuals that illustrated the celebration of the New Year with a fresh look and style. Tiger Beer also brought happiness in abundance to the heartlands with roadshows and God of Fortune visits to usher in the Year of the Horse.