It’s high time to light up the night!
With its latest Shape Your City campaign, Heineken encouraged city dwellers to shape the city they call home by partnering five local creative powerhouses to create innovative and interactive experiences within five capsules of the Singapore Flyer.
The line-up included nightlife connoisseur and “The Producer” of the team, Tracy Phillips, EDM musician and “The Entertainer”, MYRNE, “The Sound Artist” James Lye, “The Visual Artist” William Koh and “The Design Ambassador”, Yah-Leng Yu.
Taking their creativity to new heights, these “City Shapers” went above and above in transforming the famed icon into an immersive sensorial experience with their unique expertise.
From a skylight capsule featuring a kaleidoscopic cityscape to a sky studio pumping out real-life city beats and sounds, every Shape Your City experience showcased Singapore in a brand new light.
Riding on the visionary talents of the country’s top creative movers and shakers, Heineken truly showed the world that when it comes to creativity, the sky’s the limit.