About The Campaign

Asia Pacific Breweries Singapore (APB Singapore) launched its #ReduceYourWasteline campaign to highlight the issue of packaging waste in Singapore, and the need to reduce the amount of waste we generate.

Through this campaign, APB Singapore hopes to start a movement appealing to consumers to make more environmentally-friendly choices and reduce how much they’re throwing away throughout the course of their daily lives.

As a company, APB Singapore prides itself on being a sustainable brewer, and now calls on Singapore to also do its part to reduce its waste footprint, working together towards being a zero-waste nation.

Ready to #ReduceYourWasteline?
Spread the word. Share now.

Why you should Recycle With Tiger

According to Singapore’s Ministry of Environment & Water Resources, our country’s only landfill site at Pulau Semakau will run out of space in less than 20 years – so by 2035 there will literally be nowhere else for our waste to go. Imagine this – where would all your waste then pile up? Your favourite park, the usual makan places, or worse, even your house! Now that is scary!

Stop. Think. Act now. Join our recycling movement today.

#ReduceYourWasteline! Every Effort Counts.

APB Singapore believes that caring for the environment is a collective effort and together, we can pave the way towards a greener future.

Here are some ways we bring #ReduceYourWasteline to life in our brewery.

of glass bottles

Through the use of sustainable packaging such as returnable glass bottles and kegs, we minimise our environmental impact by extending the end-of-life of our packaging materials.

of Singapore’s
glass recycling rate

APB Singapore’s efforts prevented more glass waste than Singaporean households. That’s 15,686 tonnes of glass!

of waste products

We repurposed 26,135 tonnes of spent grain into animal feed for agricultural use to reduce our brewery waste.


Since 2011, we have saved 83.4 tonnes of aluminium and tin-free steel through reductions in packaging material for our cans and bottle caps.


of rainwater collected

Through our rainwater collection system, we harvested almost 6 Olympic-size swimming pools’ worth of non-potable water for use.

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