Every city has its hidden secrets. Heineken invites you to embrace your inner adventurer and discover the unexpected! The Heineken Cities of the World campaign brought to life the spirit of Los Angeles, Madrid, Mexico City, Seoul, Tokyo and Singapore, with a festival like no other!
It was a night of adventure and discovery indeed for the estimated 10,000 who attended the Heineken Cities Festival.CHIJMES, our very own cultural gem in the heart of the city, was decked out to highlight elements of each city. Festival-goers were entertained by a slew of traditional performances with an unexpected twist.
Mariachi Nuevo Estilo, the Mariachi Band from America’s Got Talent Show thrilled the crowd with their exclusive performance at the festival, and flamenco dancers bringing to life the city vibes of Madrid with each spin and sway. Award-winning DJ Cristian Varela ended the night with his signature anthem.
Consumers could also take home a little bit of each city with the Limited City Edition Heineken Bottles and, for the first time, Heineken Sleek Cans that were available for that limited time in leading supermarkets.
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