Brewing a Better World (BaBW) is our corporate strategy to create shared and sustainable value for our company, society and the planet.

Originally focusing on four key areas, we added two new pillars in 2014 and changed the name of our strategy from “Brewing a Better Future” to better reflect the global impact we want to have not only in the long run, but starting right now where we are.

Developed with our stakeholders and based on insight into global trends, BaBW is centered on six areas where we can make the biggest difference: