Arthur Guinness Projects® was established in 2009 to celebrate and champion people whose ideas, passion and spirit are shaping our culture and identity.
This year, GUINNESS® has partnered local social enterprise ChaCha Cottage to support single and needy mothers in Singapore, with a SG$100,000 donation to the organisation and its beneficiaries.
ChaCha Cottage provides home-based cottage industry work for women who are single providers for their families, training them to craft items like decorative candles and soaps. Such home-based cottage industry work enable single mothers to earn a living while cultivating a tighter bond with their loved ones at the same time.
At a symbolic event to mark the partnership, handmade candles were arranged to resemble a blossoming tree with a young sapling and lit, to pay tribute to the strength and resilience of single mothers.